Apple Event 2025: Discover everything, including the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, AirPods Pro 3, pricing, preorder details, and new features.
Apple Event 2025 Recap: iPhone 17, iPhone Air, Apple Watch Ultra 3 & AirPods Pro 3
The highly anticipated Apple Event 2025 is officially in the books, and it delivered one of the company’s most feature-packed keynotes in recent years. From the futuristic iPhone Air to upgrades across the iPhone 17 lineup, along with the Apple Watch Ultra 3 and AirPods Pro 3, Apple once again proved its ability to surprise.
This year’s “Awe Dropping” keynote, held in Cupertino, combined sleek hardware updates with AI-driven features, stronger health tracking, and performance improvements for both casual users and professionals. As a result, 2025 is shaping up to be one of Apple’s most ambitious years yet.
iPhone 17 Series: A Big Leap Forward
Among the biggest announcements at the Apple Event 2025 was the iPhone 17 series. Four models were revealed: the standard iPhone 17, the new iPhone Air, and the Pro models.
Base iPhone 17: Affordable and Smarter
The standard iPhone 17, starting at $799, finally brings 120Hz ProMotion displays to non-Pro devices. This is a long-requested upgrade that makes scrolling and gaming significantly smoother. In addition, the new A19 chip offers faster AI processing, improved efficiency, and up to 8 hours of extra video playback compared to its predecessor.
Photography also gets a major boost. Instead of the older 12MP front-facing camera, Apple included a 48MP Center Stage selfie lens. With its wider field of view and auto-framing technology, it’s perfect for vloggers and video callers alike.
iPhone Air: Apple’s Thinnest, Lightest Phone Ever
While the iPhone 17 impressed, the iPhone Air truly stole the spotlight. Starting at $999, this device measures just 5.6mm, making it the thinnest iPhone Apple has ever made. Furthermore, its titanium frame and ceramic coating provide durability despite the ultra-slim build.
Inside, the iPhone Air runs on the A19 Pro chip, delivering MacBook Pro–level performance in your pocket. It also introduces eSIM-only global support, meaning physical SIM cards are now a thing of the past.
Other standout features include:
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48MP Fusion Camera system capable of simulating multiple focal lengths
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All-day battery life with optimized MagSafe support
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Wi-Fi 7 and Bluetooth 6, powered by Apple’s N1 chip
During the keynote, Apple even demonstrated the phone balancing on a single finger. That dramatic reveal highlighted just how lightweight the device truly is.
iPhone 17 Pro & Pro Max: Built for Professionals
For users seeking the ultimate iPhone, the iPhone 17 Pro and Pro Max are designed to deliver. Starting at $1,099, these models are made from anodized aluminum, which improves durability while keeping weight down.
Key upgrades include:
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Triple 48MP camera system with enhanced telephoto zoom
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Vapor chamber cooling for sustained high performance
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ProRes RAW and Genlock support for video creators
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Three finishes: Cosmic Orange, Deep Blue, and Silver
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The largest battery ever in an iPhone, offering extended usage
In addition, the new anti-reflective coating makes the display easier to view outdoors. The Pro Max also introduces a tetraprism telephoto lens with up to 8x optical-quality zoom, giving it the best camera system Apple has ever offered.
Apple Watch Series 11, Ultra 3, and SE 3
In addition to iPhones, the Apple Event 2025 brought a wave of upgrades to the Apple Watch lineup. Each model targets a different audience.
| Apple Watch Model | Price | Key Features |
|---|---|---|
| Apple Watch Series 11 | $399 | – Thinnest Apple Watch to date – 5G connectivity with redesigned watch faces – Ceramic build for comfort & scratch resistance – Sleep Scores for advanced health tracking |
| Apple Watch Ultra 3 | $799 | – Rugged design built for adventurers – Brighter OLED display with slimmer bezels – Satellite connectivity for emergencies – Longest Apple Watch battery life: up to 42 hours |
| Apple Watch SE 3 | $249 | – Affordable yet powerful smartwatch – Runs on the S10 chip for faster performance – Always-on display + fast charging (8 hrs in 15 min) – Compatible with iOS 26 features |
Together, these three models show Apple’s commitment to serving both casual fitness users and extreme outdoor enthusiasts.
AirPods Pro 3: Audio Gets Smarter
The AirPods Pro 3, priced at $249, brought some of the biggest leaps in Apple’s audio products in years.
Highlights include:
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2x stronger Active Noise Cancellation
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8 hours of battery life with ANC on
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Live Translation powered by Apple Intelligence
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Five different ear tip sizes for a perfect fit
Consequently, AirPods Pro 3 are more than just earbuds—they’ve become an intelligent travel companion, particularly for international users who rely on real-time translation.
Pricing and Preorder Information
Apple confirmed the following pricing for its 2025 iPhone lineup:
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iPhone 17: $799
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iPhone Air: $999
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iPhone 17 Pro: $1,099
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iPhone 17 Pro Max: $1,199
Preorders open Friday, Sept. 12 at 5:00 a.m. PT, with official availability beginning Sept. 19, 2025.
FAQs About Apple Event 2025
When will the iPhone 17 be released?
The iPhone 17 lineup launches on Sept. 19, 2025, with preorders available from Sept. 12.
What is the price of the iPhone Air?
The iPhone Air starts at $999, sitting between the standard and Pro models.
What’s new in the Apple Watch Ultra 3?
The Ultra 3 adds satellite connectivity, a brighter OLED display, and up to 42 hours of battery life.
Do the AirPods Pro 3 support real-time translation?
Yes. Thanks to Apple Intelligence, AirPods Pro 3 can perform Live Translation instantly.
Is it worth upgrading to the iPhone 17?
For anyone who values 120Hz ProMotion, longer battery life, and AI-enhanced cameras, the iPhone 17 is an excellent upgrade.